Radio: Introduction to radio

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Read Media Factsheet #224 Understanding the Industrial Context of Radio. This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions: 

1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age? 

The medium of radio is the trail-blazer of twentieth century broadcast forms of communication and even though digital platforms such as iTunes, Spotify, YouTube and many more platforms may be challenging it, it still reaches billions of people. Radio accompanies us in our cars, on commutes through mobile devices and can be found in our homes through television, radio, and voice activated speakers

2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt.

Media output is concentrated in the hands of a few. The media put profit before creativity. Media regulation should have a consumer-based approach.

3) What is the definition of public service broadcasting?

In the United Kingdom, the term 'public service broadcasting' refers to broadcasting intended for public benefit rather than to serve purely commercial interests. The communications regulator Ofcom requires that certain television and radio broadcasters fulfil certain requirements as part of their license to broadcast. All of the BBC's television and radio stations have a public service remit, including those that broadcast digitally.

4) Look at the list of eight key principles for BBC Radio on page 6 of the factsheet. Choose the three you think are most significant and explain why.

I think Universal geographic accessibility is the most significant because it means you can listen to radio anywhere in the country. I also think Contribution to national identity and sense of community is important because it provides programmes which unify. Finally, I think Distance from vested interests is significant because it gives the BBC commercial freedom, so it is not focused on making a profit.

5) What does the Factsheet suggest is the future of PSB radio? Do you agree?

As it stands the BBC is surviving but its future is looking more and more precarious, especially it cannot convince the young that it is worth paying for. It could be that P.S.B radio broadcasting might have to have a separate licence fee, or we may see the development of individual subscriptions to stations.

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