Tara Media Coursework

  1) What is the purpose of a music video? The purpose of a music video is to sell products , the most obvious of which is the song featured in the video. However, other connected products are also marketed by a music video. For example, the album the song is featured on, the film the song is part of the soundtrack for, an upcoming tour by the artist and merchandise like t shirts. However, music videos are an unusual form of marketing as they allow the audience full access to the product they are selling. When a music video is shown, the audience is able to hear the song the video is for so they are ‘getting’ the product that is being promoted. When o ther products are advertised, such as a brand of coffee or an item of clothing , the advert suggests the product is desirable but the audience does not get to taste the coffee or wear the clothes. 2) How has the digital age changed the production and distribution of music videos? Music videos can now be viewed on mobile devi...

1)   Introduction to TV Drama 2)   Capital: CSP case study and analysis 3)  Capital: Marxism and Hegemony 4)   Film industry assessment LR 5)  Deutschland 83: CSP case study and analysis 6)   Postmodernism and Deutschland 83 7)   TV: Industry contexts

  Independent: British viewers can't get enough of foreign-language dramas Read this  Independent feature on foreign-language dramas . If the website is blocked or forcing you to register  you can access the text of the article here . It features an in-depth interview with Walter Iuzzolino who curates Channel 4's Walter Presents programming. Answer the questions below: 1) What does the article suggest regarding the traditional audience for foreign-language subtitled media? The   traditional audience used to be small, niche and arthouse focused . Watching subtitled foreign dramas was once seen as unusual or weird appealing mainly to a limited group of dedicated viewers rather than the mainstream public. 2) What does Walter Iuzzolino suggest is the key appeal of his 'Walter Presents' shows? Iuzzolino argues that the key appeal is the quality and popularity of the shows in their home countries , with the storytelling. He emphasises that these are not nich...

  While on our trip to Cineworld to watch "The Running man" Me, Jaspreet and Sanjivani worked together to create a 'Tiktok style' video. We incorporated viral TikTok audios and editing techniques , such as varied fonts, to reflect current trends seen on the “For You Page” and to maximise audience engagement. The overall aim was trying to create the tiktok meme /funny sort of editing style which is  popular.  It is designed for a younger, social media based audience , using a fast paced and engaging style typical of TikTok reviews.

  Media Magazine -  A Postmodern Reimagining of the Past 1) What were the classic media representations of the Cold War? They present the West as free, democratic , and “good,” and the East as oppressive and “evil.” These texts used linear narratives and predictable stereotypes , reinforcing dominant ideologies and offering reassurance to audience 2) Why does Deutschland 83 provide a particularly good example for postmodern analysis?  It challenges these traditional binaries . Characters like Martin blur the line between hero and villain, and the series mixes realism with stylised elements such as music and irony. This reflects the decline of meta-narratives, as it questions fixed ideas about capitalism and communism and encourages active audience interpretation. 3) Pick out some of the aspects of the opening of episode 1 and explain why they are significant. The opening establishes ideological tension through military imagery, initially reinforcing stereotypes of...