Radio: Introduction to radio
Read Media Factsheet #224 Understanding the Industrial Context of Radio . This will give you a wider perspective on industry contexts for radio with particular focus on the industry theorists (Hesmondhalgh, Curran & Seaton, Livingstone & Lunt). Answer the following questions: 1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age? The medium of radio is the trail-blazer of twentieth century broadcast forms of communication and even though digital platforms such as iTunes, Spotify, YouTube and many more platforms may be challenging it , it still reaches billions of people. Radio accompanies us in our cars, on commutes through mobile devices and can be found in our homes through television, radio, and voice activated speakers 2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt. Media output is concentr...