Tara Media Coursework

1)   Music Video: Introduction - factsheet questions 2)   Music Video: Old Town Road CSP 3)  Music Video: Postcolonial theory 4)   Music Video: Ghost Town CSP 5)  Music Video: Postmodernism and music video

  Media Magazine Theory Drop - Postmodernism Create a new blog post called 'Postmodernism in music video: blog tasks'. Read ‘The Theory Drop: Postmodernism’ in MM66  (p26). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access. Answer the following questions: 1) How does the article define postmodernism in the first page of the article? as a cultural movement that questions traditional structures, authority and accepted truths. It explains that postmodernism “distrusts all established philosophies and frequently experiments with the medium it is presented in.” 2) What did media theorist and Semiotician Roland Barthes suggest in his essay ' The Death of the Author '? Barthes suggested in his essay The Death of the Author that a writer’s opinions, intentions, or interpretation of their own work are no more valid than anyone else’s interpretation. Readers are free to interpret a text however they choose 3) Wha...

Background and historical contexts Read  this excellent analysis from The Conversation website of the impact Ghost Town had both musically and visually . Answer the following questions 1)  Why does the writer link the song to cinematic soundtracks and music hall tradition? It is eerie, atmospheric sound feels like it could belong in a film. The use of instruments like the Hammond organ and flute creates a dramatic, emotional mood that goes beyond typical pop music. 2) What subcultures did 2 Tone emerge from in the late 1970s? 2 Tone emerged from the Mod and Punk subcultures in the late 1970s, mixing their styles and attitudes with ska music. 3) What social contexts are discussed regarding the UK in 1981? The UK in 1981 is described as a time of recession, unemployment, and widespread social unrest. There were riots in many cities, along with tensions between young people and the police, and a sense of anger and frustration in working-class communities. 4) Cultural critic Ma...

Wider reading on race and Old Town Road Read  this W Magazine deep dive on the Yeehaw agenda  and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre?  Cowboy hat, Cow print, Rhinestones, fringed suede jackets, denim, horses, guns. 2) How did the Yeehaw agenda come about?  The history of black cowboys had been erased from American culture and the  “moment” black cowboys are having in pop culture right now has actually persisted for quite some time. That’s why an Instagram archive like Malandro’s is so important to the preservation of black influence on the Americana aesthetic. The imagery associated with Americana has been overwhelmingly white, so much so that the  Studio Museum in Harlem even held a “Black Cowboy” exhibition  two years ago, featuring photographic works from K ahlil Joseph, Deanna Lawson, and Chandra McCormick that aimed to bring the black cowboy to the forefront of wes...