Reading list and wider opportunities

 Media Theory at A Level by Mark Dixon - Chapter 2 based on structuralism by Claude Levi-Strauss reading

- Lévi-Strauss analysed the structure and narrative content from around the globe.

- He sought to uncover the invisible rule book of storytelling in order to diagnose the essential nature of human experience

- he believed that any common themes located in those myths would reveal essential truths about the way the human mind structures the world.

- He believed that binary oppositions outlines the key academic ideas used to explore media products in his 1962 book, The Savage Mind, in which he suggests that a subliminal set of structural rules inform myth production. 

- Individual cultures might speak different languages but argues, but all stories told across the globe and throughout history employ a remarkably simple but stable formula. 

- He believed that Narrative oppositions are media stories that orgainsied to construct moments of opposition.

- Media producers also encode protects using juxaposed presentations from stylistic oppositions, such as camera work and editing in media text

- Some binary oppositions are so deeply entrenched within genres that they become a convention or expectation of that genre such as science fiction containing tech

- The functions of all the oppositions seen in media products is to clearly explain ideas, to create compelling narratives, character types and audience identifcation.

- the significance of ideological significance is too articulate a version of the word around us such as acceptable social norms


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